Digital Signage

The use of plasma displays for digital signage has grown dramatically in the past few years. Many companies are seeing the advantages of digital signage, which include flexibility, visual impact and the maximization of floor space. At 1-800-PLASMAS, we have assisted several companies to bring their visual business strategy to a new level through digital signage via plasma technology.

In the beginning stages of any digital signage project, we recommend that our customers consider all the factors involved with the project before making any purchasing decisions. It is critical to plan the project, research the displays and consult experts to ensure you have made the best choice for the intended application. In too many instances, companies purchase a display, or multiple displays, only to realize that they misjudged the size, impact or versatility of the display(s) they purchased. This can be avoided by consulting a vendor or installer ahead of time regarding the project details.

Some important things to consider prior to moving forward with a digital signage project are:

The Physical Environment
Examine the physical environment which the signage will be installed. Is it secure? Will it impact enough customers to warrant the investment?

The Purpose of the Project
What is the goal of the signage to be installed: Customer acquisition? To display information? To advertise products? To entertain? To gain more floor space (by using wall or ceiling mounting gear)? Each project should have an intended goal or purpose outlined from the beginning.

The Intended Design
Does a plasma display fit the style and design of the existing environment? A bright, high-tech plasma display might not fit appropriately in a low-tech office or a restaurant dining area with an intimate atmosphere. On the other hand, a plasma display can drastically change the mood and atmosphere of a setting to stir new business.

The Future
Evaluate potential changes or unexpected events. What if the office, shop, or place of business changes in a few years? Can the installed displays be easily transferred and re-installed? It is important to tie your digital signage project to your plans for growth, expansion or unplanned events.

Once you have evaluated the purpose and scope of the digital signage project, it is important to determine a budget for the project. Some things to consider within the budget are:

These are just some of the potential factors that should be evaluated and budgeted for. In the long run, planning and research are the best things any company or organization can do before moving forward with a digital signage project of any scope.